Friday, December 4, 2009

Design Studies Essay

Women as Victims: The Fine Line Between Emotional and Physical Assault.
Sarah Finnigan

Crime aimed at women, specifically because they are women, is a major issue in today’s society. Rape, domestic violence, stalking, or psychological harm. Anybody dealing with these issues will find it extremely difficult. Many are too scared to report any of these offences, or tell anybody about it, for various reasons. Many women believe they are at fault; that it is their own fault that they have suffered. However, a huge issue is that in most cases, reporting an incident does not help in any way. According the The Guardian, only 5.7% of reported rape cases lead to a conviction. The main issue with police is that often reported cases are met with scepticism. A women will not report a rape or other sexual assault because if she does she will most likely be treated like a liar and have nothing to show for it in the end. Women reporting a rape offence are often treated as though they initiated the action, or deserved it because of their behaviour. According to the Home Office, 40% of victims of serious sexual assault tell nobody. Victims of less serious assault, such as harassment, are much less likely to be taken seriously. Most sexual assault behaviours are not clearly defined by the law - meaning that women who are treated in an extremely uncomfortable way have no help.

 Albert R Roberts aims to highlight flaws in the judicial system and reveal the most effective ways of dealing with situations where crime is a huge problem. This involves not only what the justice system should do but also the help that should be available to victims when coming to terms with whatever incident has harmed them. Roberts gives a helpful and detailed account of the emergence of rape crisis centres and battered women’s shelters between 1970-1990. He also manages to answer the question of how these facilities came to be, why there was such a change after the seventies and how women themselves had such a huge impact. He states:
“By the mid 1970s, the women’s liberation movement had begun to correct the myth that the female victim of rape had in some way provoked the assault against her.”
Roberts shows how the emergence of these services for women emerged gradually detailing how services were granted funding. For example, rape crisis centres received a lot of funding from the Law Enforcement Assistance Administration, and from the National Centre for the Prevention and Control of Rape. Emergency Shelters received support by means of staff and funding from the Comprehensive Employment and Training Administration.

However, it is also clear that funding is not always enough to make a difference in these situations.  Though there has been a huge difference in terms of help available to women since the 1970s, there are many who are still stuck. Roberts refers to the works of victimologists and the investigations undertaken by von Hentig, Mendelsohn, and Wolfgang, who looked into the ways victims may increase their vulnerability and victimization. The study of victimology looks at the situations and behaviours undertaken by those who become victims to understand what led to the incident occurring. The types of areas they look at are “determining victim proneness, the frequency of shared responsibility, and victim facilitation, precipitation, and provocation.” I looked into the idea of victim logy and found that it is not much use to helping a person in a dangerous situation. More recently, the study of victimology has been developed and researchers have tried to figure out ways of preventing and lessening the effects of violent crime on the victims. New studies are being carried out by modern victimologists to measure how effective current care systems are, including domestic violence programs, sexual assault treatment programs, victim services, and witness assistance in lessening victims’ trauma and in facilitating the recovery process. Roberts argument is that research into the reasons people become victims is beneficial to all because it has a great effect on the services available and allows the situations of violence and abuse to be prevented rather than waiting for it to happen before solving the issue.

However I would argue that one cannot specify exactly why a person becomes a victim. A woman beaten by her husband because he has a bad temper cannot be expected to change her behaviours just to appease him. I believe that this is completely counter productive. I do believe that research into why people become victims is valid as a matter of psychology but in terms of aiding those in need, I feel more has to be done to prevent it in ways such as police intervention and support for women who fear they may be abused and for those who have suffered minor instances of violence or harassment as well as those who have suffered major incidents.

Many believe that women are vulnerable because they are the weaker sex. This is often biologically true. On average, women are the weaker of the species and with a little bit of self defence knowledge an otherwise helpless woman may be able to fight or scare off a potential predator. Her Wits About Her - a book written by many women, survivors of attacks, and edited by Denise Caignon & Gail Groves - is an inspiring and empowering book aimed at helping women to feel less vulnerable when doing things such as walking at night, using public transport etc. There is a myth that if women are caught by a potential rapist or attacker, they will be too shocked to be able to do anything, or too weak to defend themselves. This book says that this is not the reality - that the main reason women survive attacks is because they keep a level head and use any method they can to stop an attack.
However, any attempted attack can potentially be just as difficult to come to terms with as an actual attack. This book is not only about those who have physically survived, but also mentally survived.

Gail Groves, editor of Her Wits About Her, and also writer of the Preface, previously worked for the Santa Cruz Women Against Rape hotline, and was a victim of attempted rape on two occasions in her life. Groves points out the difference between the huge number of assaults on women, and the tiny number of those reported to police. In one year of working at the hotline, they received over six hundred calls from women who had suffered rape or assault, or attempted assault, whereas the local police got only seventeen. Groves talks about the atmosphere between the workers at the hotline, how they came to bond through talking about success stories, their own experiences and the way women can be united through suffering. In many ways, the theme of the preface is inspiring. If all of these women can survive, and unite, then bad past experiences will be forgotten about.

However, the general feel of the book is a little naïve. While the stories of how women used simple methods to stop attackers is uplifting, and certainly does give some confidence to the reader that they would be able to do the same were such a situation to arise, the book doesn’t offer any insight to what it is like for somebody abused by someone they know. Self defence is useful, but a teenage girl trapped in a relationship with an abusive boyfriend, a mother trying to protect her children from a violent father, or a girl on a night out who has had something slipped into her drink will not be able to share in the same joy of having survived. The unseen rapes and assaults, the ones which are never reported, that women are too scared or ashamed to admit to, these are the real problems that must be solved. Groves is basically saying that speaking out about experiences is best -let others share in your success and thus feel success for themselves. However she is forgetting that many women will never speak of what happened to them.

The main issues in regards to women’s safety that need to be tackled are not being properly addressed. The biggest problem is the attitude society has towards women who have been victim to some sort of assault. Although on the surface the attitudes towards victimised women has changed, behind the façade the reality is much different. There needs to be real help put in place for society’s most vulnerable. While Roberts talks about looking at what causes assaults, Groves focuses on what prevents assaults. Both are equally valid points. The next step is figuring out a way of looking at what happens in the grey area. The emotional effects a woman suffers when under threat of attack or on the verge of violence is just as bad as those of someone who has been attacked. The question is finding the right source of help for these women.



The Crime Prism

Just before I post my essay, I thought some people might find this interesting. Especially if you were interested in the crime element of The Tipping Point. I've been looking at victimology and stumbled across this.


Food packaging

Okay, so I was working tonight in the ready meals section of my store. I started thinking about how badly designed food packaging can be. We have to throw out lots of otherwise perfectly fine food because the packaging is damaged. Lots of products, for example, come in a plastic tub, covered with film, and with a card sleeve around it showing the details/use by date/ingredients. These products are a nightmare. Simply because the card sleeve is not stuck to the actual container, it can fall off, get lost or easily damaged. If we come across a product with no sleeve it must go in the bin - even if it is part of a large batch all dated for the same day. If the product does not display a use by date, it has to be disposed of. Also, the plastic film covering the container is so easily broken that I have many times managed to put my hand in a lovely Chicken Jalfrezi, or something of the sort. Yuck. These products obviously go in the bin.
The worst offenders are a range of curries. They are contained in those shiny silver cartons with the carboard lid - the kind takeaways use, and are then covered in a reasonably thick and attractive plastic sleeve. The whole thing looks nice, overall. The aesthetics of the design work very well, and the product is quite expensive. However, what good is that when approximately 20% of the products have to go in the bin? The plastic sleeve slips off extremely easily. It is actually ridiculous how easily it falls off. I have come across a selection of cartons, all with sleeves off, all different types of curry, and they all had to be thrown out. The cardboard cartons are not very good either. They are not sturdy at all. A slight knock, and curry sauce is spilling over the lid and down the shelf, destroying the packaging of other products below. I just think, what's the point in spending time and money creating a packaging that looks nice, feels quite stylish, but is so easily damaged? Surely the money which went on creating the plastic sleeves could have gone towards a more reliable container. When a product is not packaged correctly, it is a disappointment to everybody. The company loses money, the staff get messy hands! And consumers are put off buying the product.
It is such a simple thing, I am always surprised that somebody somewhere would have designed this packaging - done prototypes, research etc, and still decided to make something that doesn't make sense.

Monday, November 30, 2009

Extreme Snuggie



Deep breaths....Are you kidding me? This is unbelievable. This is beautiful, wonderful, so....cosy! I'm not going to go into a design evaluation of this product because there is no need to. There are no words...

I want one.

Sunday, November 29, 2009

Why We Buy

Jonathan Baldwin gave a very interesting lecture on "why we buy"- an issue I'd always found quite interesting. I've worked in two retail jobs - first a small business selling shoes to a mainly elderly clientele (but always trying to lure in a younger audience with "trendy" shoes), and I am now a Tesco employee.

When I worked in the shoe shop back home, my manager was always pressuring me and my colleagues to talk to customers as much as possible. Now, I can see why one might think that would be helpful - the theory that being friendly to customers will help get more sales is not so absurd. However it is definitely an American thing rather than a British thing. I hate it when I'm just trying to have a browse and suddenly there is some shop assistant making ridiculous small talk with me. I feel like I'm being pressured into buying, and usually leave the shop as soon as I can. I believe the duty of a shop assistant is to be available to help a customer who needs it. By all means, smile and be friendly to customers. Make sure they feel welcome and valued and use your initiative to spot situations where your conversation and help is going to be appreciated. I really loved my job in the shoe shop because of our elderly clientele (when I forget the amount of times I'd hear the word "bunion" in a day), nice wee old ladies coming to buy some new shoes usually enjoyed a good blether and were always full of gratitude when being helped to find the right thing. They rarely popped in for a browse and left without buying something and so talking to these customers was obviously very important because they appreciated it. However there would be times when a customer, greeted with "Hi there"would respond with a disgruntled sigh and turn in the other direction. Fair enough - I am happy to let a customer browse freely. My manager, however, would be straight on it, telling me off for not talking to that person enough, or worse still - he would approach the same customer and start a conversation. Even when the customer immediately left the shop after that, he would reappear, beaming with pride and an arrogant air of "And that's how it's done!" - He could not in any way, see the error of his ways. So there I was, making small talk with customers who did not appreciate it, and me knowing they just wanted to be left alone!

One thing I did pick up on when working in this shop was the importance of the psychology of buying. The way the store was laid out was heavily dependant on what was prioritised selling. Something unusual about our store however was the way the shoes were all out on the shop floor, rather than being kept in the stock room. We would display shoes on a shelf, and then on the shelves beneath them we would have stacks of boxes of that shoe in different sizes, there for customers to try on without having to ask an assistant to find them a certain size. In many ways this was helpful because the shop was usually very busy on Saturday and Sunday mornings and allowed the assistants to help the customers who really needed it, rather than having to run back and forth for everybody. I'd say this way of selling led to a lot of impulse buying. People would pick up boxes of shoes just because they were directly available. People bought more as presents ("My grand-daughter would like these!") because the service was so convenient. The downfall to this was that shoplifting was quite a big problem. We would often find boxes empty, security tags cut off, and things were always misplaced.

Working in Tesco I'm on a different side of retail. My job is not solely to help customers. I may be a simple stock worker, but I feel my job has a lot to do with influencing people's purchases. My job basically involves sorting through the stock, arranging the shelves so that the products nearing their sell-by dates are at the front, and reducing items due to be sold on that day, or the day after. I have to take into consideration how something looks to a customer and in a way try and influence them to pick up the product closest to the sell by date before the ones which will be fine for a longer time. When something has to be reduced, I print out a sticker displaying the new price. If the product has to be sold that day, two labels are usually put on - one covering the bar code and one which can be more easily seen to display the fact that it is reduced. However, when it comes to early reductions - if something has to be sold the following day - only one label is used, to replace the bar code. Often this means that on the shelf the reduction sticker is invisible to the customer, without them picking the product up and realising it is reduced. The main reason for this is time saving, but I feel that just by adding another sticker to the product, people will be more likely to buy it at 25% off rather than waiting until the following day when the product is reduced to 50%. At the end of the night, I'm involved in Tesco's wastage. I find the amount of perfectly good food that is put into waste absolutely appalling, but I have no power to make any sort of change to the system. (Except, once, I reduced some loaves of bread - which would otherwise have been thrown in the bin -  to a very small price for a man who only wanted them so that he could take his son, a sufferer of Downs Syndrome, to feed the birds :] ) It is often with a great ache in my heart that I throw out perfectly fine and delicious cheesecakes because nobody has picked them up. The basis of this kind of thing is the idea that people are not much influenced by reduced prices when shopping, but I disagree with this completely. This is Scotland after all, we are a bunch of shameless bargain hunters, and in this recession, people will go nuts over a 25% off cheesecake! Just through the use of an extra little yellow sticker, I believe the business could save an awful lot of money.
The layout of Tesco really does reflect what Jonathan Baldwin said about the way shops make you walk past lots of little temptations to buy the basics. In order to get to the aisle where milk is kept, you have to walk past aisles of cakes, biscuits, magazines, cereal, the bakery, crisps etc. Even worse, tea and coffee is kept right at the far end of the shop, in the same aisle as confectionary! Temptation at its worst. In the past week or so, I have had to take quite a few confused customers to the tea and coffee, because they expect it to be close to the start of the shop, not right down the end almost where the televisions and CDs etc are kept.

Great idea, pop in for a bag of Tetley and leave with a 32" flat screen? Or the new Susan Boyle album perhaps?

Life doesn't last; art doesn't last. It doesn't matter.


Alarming number of teenage girls in abusive relationships

Reading The Guardian the other week, I found a report claiming that a quarter of teenage girls in the UK have suffered violence at the hands of a boyfriend. This number seems alarmingly high, considering that many teenage girls in the UK will never have had a boyfriend. I wasn't included in this survey and I'm sure that the other girls I know were not asked either. These results have been found after questioning of 1,353 young people, girls and boys. 


"A quarter of girls had suffered physical violence, including being slapped, punched or beaten by their boyfriends, according to the study." 


"Of the girls....one in 16 claimed to have been raped."


This is certainly alarming. The thing which struck me most is the fact that I actually wasn't as shocked as I should have been. It is no shock to me that these things happen. Young people are getting into 'serious' relationships much earlier than they should be, and often as a result do now know how to deal with it. 
The reason I am posting about this story is that it ties in well with my Design Studies research topic, and also I feel it is important that people are aware of this fact. Girls who have been victim to this kind of abuse will often feel it is their own fault; keep it secret and it will go away- however the reality is that this kind of experience will stay with you forever. Anyone affected should seek some sort of help and counselling really can help in a huge way.